Revving Art and Innovation: Dr. Nelly Ben Hayoun's Dazzling Porsche Taycan Art Car
Porsche has always been known for its sleek and stylish cars, but the latest addition to their lineup is truly a work of art. Dr. Nelly Ben Hayoun-Stépanian, a French designer and artist, has created a colourful, electric Porsche Taycan art car that is turning heads. This week we'll take a closer look at the car and its creator.
An interview with Dr Nelly Ben Hayoun for Soho House x Porsche
Dr. Nelly Ben Hayoun’s electric Porsche Taycan art car project is a remarkable fusion of art, technology, and sustainability. Inspired by her training with Japanese kimono masters and her family's textile heritage, she infused the car's design with a captivating fluorescent marbling pattern. This pattern holds personal significance and symbolises the concept of perpetual motion on a cosmic scale.
The project is not only a tribute to her heritage as Armenian refugees in France but also a testament to her multidisciplinary approach. By seamlessly blending elements of science, technology, and art, she bridges the gap between the real and virtual worlds. The resulting film, created in collaboration with 3D experts using Unreal Engine software, takes viewers on a captivating journey to an alternate universe where the Taycan art car races. The film explores scientific theories such as quantum physics and multiverse concepts, challenging conventional portrayals of space and offering a unique and thought-provoking visual experience.
In the interview for Soho House, Nelly discusses the future of artificial intelligence and emphasises the importance of diversity and plurality of thinking in the field. She envisions a decentralised approach to AI that allows countercultures worldwide to shape its development, democratising access to this technology and fostering innovation in both thought and practice.
According to Nelly, gaming and virtual worlds provide a gateway to radical imagination. They enable individuals to immerse themselves in otherworldly spaces, expanding creative possibilities and offering a nonlinear perspective on existence. This mirrors her belief that everything in the universe is interconnected.
